How to Make Your Business Marketing Eco-Friendly
There are many ways to ”green” your organization’s marketing and printed materials. Reducing waste and improving printing practices are a good start. When evaluating a new communications or promotional project, consider these five steps: 1. Planning 2. Paper 3. Bleaching 4. Ink 5. Press Planning Planning is key to greening your marketing materials. A first step to reducing paper waste is to use electronic or voice communications whenever possible. When printing is necessary, select materials and processes that minimize waste generation and impact on air and water quality. At the start of every project talk with your designer and printer about their eco-friendly practices. Allow schedule and budget for cradle-to-grave planning—thinking about the full life cycle of the piece: e.g., Can we use recycled or other eco-friendly paper? How will this piece be recycled or disposed of? What chemicals will deinking put back into the waste stream?. Even better, plan for cradle...